A digital product page has one job: make someone who has never met you confident enough to type their card number. On a phone, you have about six lines of attention to do it in. Here is what each line should carry.
Line 1 — the name, said plainly
“Weekly Meal Planner” beats “The Nourish Method”. A clever name asks the reader to learn something before they can want it. Save the clever name for when people already know you.
Line 2 — what it physically is
A 12-page PDF. A set of 30 presets. A spreadsheet with four tabs. Buyers relax when they know the shape of the thing they are getting. Vagueness reads as risk.
Line 3 — the one problem it removes
Not the transformation. The problem, in the reader's own words: “You stop deciding what to cook at 6 p.m.” If you cannot write this line, the product is not finished yet.
Line 4 — who it is for, and who it is not
“For two people who cook three or four nights a week. Not for bulk meal prep.” Saying who should not buy it is the strongest trust signal a new seller has, and it cuts refunds.
Line 5 — what happens after payment
“You get the download on the next screen, and a copy by email.” Say this before the price, not after. The fear of paying and being left waiting is the last thing standing between a reader and a sale.
Line 6 — the price, with the options visible
Show the choices as rows the buyer can tap, with what each one includes. No math for them to do, no “contact for pricing,” no discount timer that resets when they reload the page.
What to leave out
- Testimonials you do not have. An empty review section is better than an invented one, and inventing them is against the law in the United States and the European Union.
- Countdown timers that are not real deadlines.
- “Normally $197, today $27.” If it was never $197, that sentence is a lie with a number in it.
- Long autobiography. One line about why you are the person to make this is plenty on a product page.